Setting The Right Salary For Your Employees

Setting the right salary level for your employees is essential to finding the right people to help you run your business. However, it can be difficult to determine the most appropriate level based on your business and what it can afford while also being attractive to prospective employees.

When setting pay levels, particularly for advertising new positions and interviewing candidates, there are many factors to consider to ensure that you are attracting skilled personnel with the desired amount of knowledge and experience to perform well within your business.

Skill Level and Experience

Some of the first things to consider when determining a salary level are the skill set and amount of experience necessary for the performance of the role. If on-the-job training is provided, likely, a specific skill set is not required, and the rate of pay can be lower to offset the cost of the necessary training. Conversely, if a certain amount of industry experience is essential for performing duties within the role, you may need to offer a higher remuneration level.

Education and qualifications can also influence the rate of pay that you should offer; for example, if a specific university degree in Business or Accounting is required for the position, you will have to offer a higher salary level to attract people who have put in the time and money required to attain these qualifications.

What is Your Competition Offering?

You should have a good idea of what salary ranges other organisations within your sector are offering for similar roles. The best way to establish the going rate is to monitor job advertisements, both online and in newspapers and trade journals. There are also several online services designed to help employees determine what their skills and experience are worth within the workplace. Using these services, often found on recruitment websites, you can input the necessary characteristics for the position and calculate what an appropriate salary might be.

What Can Your Business Afford?

Other factors specific to your business may also help in determining the right salary level for your employees. Consider the size of your business and the amount you can afford to offer to attract and retain the right person. Also, think about the region that the position is in – if it is in a large city with a high cost of living, it might be necessary to offer a higher pay rate than in smaller communities.

Other Benefits

If your business is restricted in the amount you can offer as a salary, think about what you have to offer other than money.

Often the right candidate will be attracted to an organisation that helps them to maintain their work-life balance by offering flexible working hours or extra holiday leave.

Showing potential employees that your business considers their personal needs as well as what they can offer you, possibly by providing them with a company car, access to private study cover or assistance with childcare considerations, can often be more valuable than a dollar amount.

Do You Need a Formal Structure?

To make decisions regarding salary levels easier for you in the future, it can be a good idea to implement a formal structure that will apply to all employees and positions. This would be particularly useful in larger businesses or those with a lot of movement within the company or high staff turnover. Such a structure would need to consider all of the above factors and be applied universally to all employees and candidates in the future.

Alternately, for smaller businesses, or ones where roles are more fluid, it can be more beneficial to offer salaries on a case-by-case basis. The lack of a formal structure would allow you to tailor remuneration packages to suit the needs of individual employees, possibly attracting specific people to a role or helping to retain valued employees within the company.

However you choose to set and review your salary levels, you must remain consistent. Salary levels should be set to reflect the skills and experience of the employee that is necessary to the performance of their role while being mindful of the strictures of your business while being careful not to discriminate against specific employee groups.

If you require assistance with reviewing your business’s performance, employee salaries or business cash flow, accountants like us are equipped to assist you. Find out how by starting a conversation with us today.

SEO Strategy and YOUR business

A tool that many businesses, organisations and individuals use when setting up their website is search engine optimisation (or SEO). This tool ensures that the website’s visibility on initial searches for something that their product or service matches is much higher than others. To do this, SEO’s often use keywords that allow search engines to rank the page according to how relevant they are.

What many businesses would benefit from, is an SEO strategy. This is a process of organising a website’s content by topic to improve its chances of appearing in search results, which results in an opportunity to increase traffic flow onto the website organically.

There are three types of SEO that can be focused on to improve the effectiveness of a website.

  • On-page SEO – content that is actually on site pages, and optimising it to boost the website’s ranking for certain keywords.
  • Off-page SEO – focuses on links directed to the website from a different site on the web. This helps to build trust with search engine algorithms.
  • Technical SEO – the website’s code, the technical set up of the website.

Here are a few easy ways to strategise the content of a website for SEO:

  • Make a list of topics that the content should address
    • research 10 words and terms associated with the product or service of the website, and come up with variations that make sense for the business
  • Make a list of long-tail keywords (search phrases with longer word counts) that apply to the content of your website.
  • Build pages for each topic, ie. business products, offerings. This makes it easier for customers to find the site in search engines, no matter what key words they use.
  • Set up a blog, and write blog posts. Linking back to the website with each post will tell Google that there’s a relationship between the content of both and specific keywords.
  • Create a consistent blogging schedule (at least once a week).
  • Create a link-building plan – link-building is the primary objective of off-page SEO, which is the process of attracting inbound links to your website from other sources on the internet.
  • Compress media files before uploading them to your site – page speed is a crucial ranking factor for SEO, and media files can slow down pages extremely quickly.
  • Stay up to date on SEO news and best practices
  • Measure and track your content’s success with analytics tools, to make sure your strategy is working.

Always remember when developing an SEO strategy that the business’ needs should be the primary focus – whether it’s for increasing customers or better marketing for instance, the need should always drive the strategy.

 

Self-managed super funds (SMSF) aren’t just about financial investment

Individuals may be looking to opt for an SMSF because these provide entire control over where the money is invested. While this sounds enticing, the downside is that they involve a lot more time and effort as all investment is managed by the members/trustees. 

Firstly, SMSFs require a lot of on-going investment of time:

  • Aside from the initial set-up, members need to continually research potential investments. 
  • It is important to create and follow an investment strategy that will help manage the SMSF – but this will need to be updated regularly depending on the performance of the SMSF.
  • The accounting, record keeping and arranging of audits throughout the year and every year also need to be conducted up to par. 

Data shows that SMSF trustees spend an average of 8 hours per month managing their SMSFs. This adds up to more than 100 hours per year and demonstrates that compared to other superannuation methods, is a lot more time occupying. 

Secondly, there are set-up and maintenance costs of SMSFs such as tax advice, financial advice, legal advice and hiring an accredited auditor. These costs are difficult to avoid if you want the best out of your SMSF. A statistical review has shown that on average, the operating cost of an SMSF is $6,152. This data is inclusive of deductible and non-deductible expenses such as auditor fee, management and administration expenses etc., but not inclusive of costs such as investment and insurance expenses. 

Thirdly, investing in SMSF requires financial and legal knowledge and skill. Trustees should understand the investment market so that they can build and manage a diversified portfolio. Further, when creating an investment strategy, it is important to assess the risk and plan ahead for retirement, which can be difficult if one is not equipped with the necessary knowledge. In terms of legal knowledge, complying with tax, super and other relevant regulations requires a basic level of understanding at the very least. Finally, insurance for fund members also needs to be organised which can be difficult without additional knowledge. 

Although SMSFs have the advantage of autonomy when it comes to investing, this comes at a price. Members/trustees need to invest time and money into managing the fund and on top of this, are required to have some financial and legal knowledge to successfully manage the fund. 

Self-Employed Individuals & Super Aren’t Mutually Exclusive

Superannuation may not be the first thing that springs to mind as a self-employed individual, but just like how looking after your tax and business expenses benefits you, superannuation is an important subject to consider.

While you don’t need to pay super to yourself, it might help you feel more secure about your finances during retirement. You can make regular or lump sum payments, can usually claim a tax deduction on contributions, and may be able to save tax.

Contributions you make to your super will only be taxed at 15%. Depending on which tax bracket you fit into, this might be a concession compared to your usual tax rates. Additionally, investing in your super will most likely yield a higher return than if you put your money into a bank savings account.

You may be able to contribute to your pre-existing super fund after becoming self-employed. All you need to do is provide the fund with your tax file number (TFN) so that your contributions can be added to the fund. Alternatively, you can choose a new fund.

There are two ways you can contribute to the fund which are dependent on how you receive income:

  • Wage: Make regular transfers to the super fund from your pre-tax income (such as by salary-sacrificing).
  • Income from business revenue: Transfer lump sum amounts when there is sufficient cash flow from your business.

If you make contributions to the super fund from your pre-tax income, then you can claim tax deductions for them. Your overall taxable income is reduced as well. Ensure you complete a ‘Notice of intent to claim’ to receive this deduction.

There are limits to the amount of money you can contribute to your super every financial year:

  • Up to $27,500 in concessional contributions (from pre-tax income, so you can claim a deduction)
  • Up to $110,000 in non-concessional contributions (from after-tax income)

As an example, employers contribute a minimum of 10.5% of an employee’s earnings to their super (since July 2022) – if you are not sure how much to contribute, this could be a starting point.

For Example – How Your Concessional Contribution Can Work

You claim a tax deduction for your superannuation contribution above what your employer paid, up to the limit (currently $27,500), and will receive a refund of your marginal tax rate. In this example, we’ll say that it’s 34%.

But, your fund pays 15% tax. So if you put in $10,000 into your fund, you should receive a tax refund of $3,400 (34%) cash into your pocket. However, the fund pays $1,500 (15%) in tax, which comes from your contribution.

This 15% will go up to 30% when your adjusted income is above $250,000, but your savings will be 47% instead of 34%.

If you are a low to middle-income earner, then you may meet the eligibility criteria to receive government super contributions. The government will determine how much you are entitled to when you lodge your tax return. If you’re eligible, the government will pay the co-contribution directly to your fund.

Although it may be challenging to make super contributions when self-employed, consider starting off the process so that when you are in your retirement period, you have some financial security.

Self-Education Expenses

Individuals who partake in self-education may be able to claim a deduction for their expenses if the education is related to their work or if they receive a taxable bonded scholarship.

Courses eligible for claim

You are only eligible to receive a deduction if the course has a sufficient connection:

  • To your current role and maintains or improves specific skills and knowledge that are required for your current role.
  • Results in, or will most likely result in a pay rise from your current place of employment

Courses ineligible for claim

The type of self-education courses that do not qualify for deduction include:

  • Ones only generally relates to your current role or profession
  • Ones which will allow you to transfer into a new role

Course expenses covered

If the course is eligible, then you will be able to claim against:

  • Tuition fees (if you pay them, not if somebody else pays them)
  • Computer consumables
  • Textbooks
  • Trade, professional or academic journals
  • Stationery
  • Home office running costs
  • Internet usage
  • Phone calls
  • Postage
  • Student services and amenities fees
  • Travel costs (such as car expenses, between home and place of education, between workplace and place of education – but conditions apply to this)
  • Fees payable on some Higher Education Loan Program (HELP) loans (but not the loan itself).

https://www.ato.gov.au/Individuals/Income-and-deductions/Deductions-you-can-claim/Self-education-expenses/

Salary sacrificing super

Contributing extra to your superannuation is a good way to boost your retirement funds. One of the ways you can add more to your super is through salary sacrificing. Salary sacrifice is an arrangement with your employer to forego part of your salary or wages in return for your employer providing benefits of a similar value, meaning your employer will redirect some of your salary or wages into your super fund instead of to you.

These salary sacrifice contributions are taxed at a maximum rate of 15%, which is generally less than your marginal tax rate. There is no limit to the amount you can salary sacrifice provided there are no limitations in your terms of employment or industrial law. However, this concessional tax treatment is limited to a certain amount of contributions made each income year. Contributions over the relevant cap amount are subject to extra tax.

The salary sacrificed amounts count towards your concessional contributions cap, in addition to your employer’s compulsory contributions such as super guarantee payments and salary-sacrificed amounts sent by you to your employee’s super fund. The annual concessional contributions cap is $25,000 for everyone. If you have more than one fund, all concessional contributions made to all of your funds are added together and counted towards the concessional contributions cap. Concessional contributions in excess of these caps are subject to extra tax.

Salary-sacrificed amounts are paid from pre-tax salary so they don’t count as non-concessional contributions and will not be considered a fringe benefit if the super contributions are made to a complying super fund. Individuals should also consider whether the amount sacrificed will attract Division 293 tax. This tax applies when you have an income and concessional super contributions of more than $250,000. Division 293 tax levies 15% tax on taxable contributions above this threshold.

Salary Sacrificing for your Super

One of the most effective ways to add to your super balance is through salary sacrifice. Salary sacrifice involves the employee agreeing to exchange a portion of their salary (before tax) for an increase in superannuation contribution by their employer.

Contributions made through salary sacrifice are classified as employer contributions, not employee contributions. These are taxed at a maximum of 15% (if you earn under $250,000 per year) which is lower than the marginal tax rate most employees are charged. The amount that you ‘sacrifice’ cannot be assessed for taxation purposes i.e. it is not subject to PAYG. Employees should ensure that their contributions per year are not above $25,000 as this is the cap on concessional contributions and if surpassed, will require additional tax to be paid.

Salary sacrifice is an effective way to minimise tax liability and increase super contributions if individuals are earning a greater amount than they require for annual expenses.

After beginning the salary sacrificing process, employees should keep a lookout for two important matters. First, the calculation of ordinary time earnings by your employer that super applies to, does not change. Second, the amount which is paid to your super through the salary sacrifice agreement does not contribute towards any super guarantee contributions that are required of your employer. Employees should verify that neither of these occur, and verify any confusion with their employer.

Salary sacrifice is a trade-off between income earned in the present, and contributions made for the future. Employees may experience difficulty in finding a balance which suits them or taking different aspects of their finances into consideration for the agreement with their employer. Asking for professional assistance to determine specifications for the agreement could help simplify this procedure.

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term. 

How to run a successful campaign?

  • Know your goals: Email campaigns can serve various purposes including nurturing existing customers or welcoming new ones. The email itself should have content that is relevant to the purpose it is serving and encourages the recipient to take the intended actions. 
  • Build a targeted email list: Your email list should contain customers who are interested in your products. A simple way to do this is to ask visiting customers, both online and in person, if they would like to receive emails about new products and sales. 
  • Understand the types of emails: Promotional, relational and transactional emails each play a different role. Knowing what the purpose of these emails is will help build the email campaign to serve that purpose. 
  • Know your audience: Use your data to understand who your customers are and what they are likely to be interested in. This will help curate email campaigns that will engage the customer. 
  • Create engaging emails: The campaigns should be structured and designed in a way that they keep the customer connected. For example, if the campaign is promotional, the header should be eye-catching, followed by some of the best products, and finally, directed to the website where they can find other products in the promotion. 
  • Plan emails and follow-ups: The content, purpose and goal of your email will determine the frequency of that campaign and whether follow-ups are required. Often, this requires finding a balance between reminding the customer of promotions or actions they need to complete, and not overwhelming them with emails. 

Roadmap to a digital transformation

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere. 

To start off your transformation, you need to know the rules. You should protect your business from cyber threats, and cover any legal essentials that are expected from businesses. Finally, even a digital transformation has real-world work health and safety concerns, so make sure you take these into consideration. 

Next, you need to identify the right tools. Moving your business online requires the right software and tools that are most compatible with your business. This might take some research, but the more you plan ahead, the easier the processes from here onwards will be.

Your team members might be skilled in their own professions, but they might require some help to readily use the digital framework. Ensure that you are helping your employees with this change and keeping communication channels open to ease this process. 

Your marketing plan will need to be updated according to this change. You will need to integrate your website, social media and other updates into the strategies you choose. This will also be a good opportunity to establish a brand and company identity. You may want to look into marketing tools which specialise in online marketing. 

Place your products and services online in a way that is convenient, simple and easy to interact with. The simpler this process is, the more customers will be willing to come back. 

Finally, keep updated with technology. It is easy to put these things together and forget about them. But to make the best of your digital transformation, you need to keep updated with technological developments, trends and keep your employees trained to utilise the facilities appropriately. 

Rightsizing Your Lifestyle: The Art of Property Downsizing

As retirees embrace a new phase in their lives, the concept of property downsizing is gaining momentum as a strategic and rewarding financial move.

Downsizing isn’t just about reducing square footage; it’s a lifestyle choice that can offer a range of benefits for those entering their golden years.

The Changing Landscape of Retirement Living

Many retirees find themselves sitting on a valuable asset—the family home. The Australian property market has witnessed significant growth over the years, and this presents a unique opportunity for retirees. Downsizing involves selling a larger property, often the family home, and purchasing a smaller, more manageable one. This shift not only streamlines day-to-day living but also releases equity tied up in the existing property.

Financial Freedom and Flexibility

One of the primary advantages of downsizing for retirees is the financial windfall it can generate. Selling a larger property in a desirable location can lead to a substantial cash injection. This liquidity can be used to fund retirement activities, travel plans, or simply serve as a safety net for unexpected expenses. Downsizing gives retirees the financial freedom to enjoy their retirement years without the burden of maintaining a larger property.

Enhanced Lifestyle and Convenience

Downsizing often means trading a sprawling home for a more compact, easily maintainable residence. This can result in reduced household chores, lower utility bills, and a generally more manageable living environment. Additionally, many retirees choose to downsize to a location that offers greater convenience, such as proximity to amenities, healthcare facilities, and public transportation, enabling a more active and engaged lifestyle.

Navigating the Downsizing Process

While the benefits of downsizing are clear, the process requires careful consideration and planning. It’s essential for retirees to assess their current and future needs, identify the ideal location, and understand the financial implications of the move. Seeking advice from financial planners and real estate professionals can help retirees make informed decisions that align with their retirement goals.

Government Incentives

Recognizing the positive impact downsizing can have on retirees and the property market, the Australian government has introduced incentives to encourage this trend. The Downsizer Contribution allows eligible individuals to contribute up to $300,000 from the proceeds of selling their home into their superannuation fund, providing an additional financial boost for retirement.

Property downsizing for retirees is not just a practical choice; it’s a transformative step towards a more fulfilling retirement. By unlocking the equity in their homes, retirees can enjoy financial freedom, a more convenient lifestyle, and potentially even take advantage of government incentives.

As the trend continues to grow, downsizing is proving to be a key strategy for retirees looking to make the most of their golden years.